Let's take marketing for your Shopify store to the next level!
Shopify is an incredibly popular all-in-one business management platform that helps bring your business online, from sales to marketing to management. There's no doubt it's easy to start, run and grow your business with Shopify. When it comes to marketing options, you have a lot built-in to your Shopify store and several other pieces of the pie that can be added. One of those pieces is of course, affiliate marketing.
When it comes to telling the masses about your Shopify store, it's all hands on deck. You can't get the word out all by yourself. And, as supportive as they may be, your friends and family can only help so much. So lets dive in an take a look at a few of the more important things to look for in an affiliate program as well as some of the outstanding benefits it can bring.
92% of consumers trust recommendations given to them from people they know.
Simple Setup
Connect your Shopify store in just minutes using a built-in wizard or "guide" that walks you through the setup process. You want something you can get up and running with minimal effort so you can focus on what you do best, manage your business.
Turn Customers In To Affiliates
An affiliate program turns your most loyal customers and fans into enthusiastic business partners. When someone loves what you're doing, they are likely to tell other like-minded folks about you. This domino effect is a proven way to grow your base of loyal followers. And, don't be afraid to pick your partners. When managing your affiliate program, you can hand-pick who you want representing your brand. By choosing affiliates with a connection to your product and who embody the same values as your company, you can effectively target your ideal customer.
Low-Risk, Cost-Effective Marketing
When growing your business, every dollar counts. Traditional digital advertising can be very costly. Affiliate marketing, on the other hand, is a low risk way to create brand awareness and buzz about your company. Also, because affiliate marketing is performance-based, you will only ever pay for the sales your affiliates generate . In addition, running your affiliate program does not require hiring additional staff, though you may choose to as your program grows.
Reporting & Metrics
A reputable affiliate program will have detailed statistics and data about your program's performance. This will help you determine what is and isn't working so that you can change your affiliate marketing strategy as needed and keep your business on track.
Using Coupon Codes
Assigning coupon codes to your affiliates is a great way to deliver more customers to your Shopify store. Create and assign your influencers and affiliates coupon codes they can use to promote using email, offline marketing, flyers, brochures, word-of-mouth and social networks. We even see success with podcasts, radio and TV and more. Just create a coupon code in Shopify. Assign it to an affiliate in your affiliate program and when that code is used during checkout, the customer gets a discount, the affiliate is given a commission and you have a new sale in your Shopify store! That's what we call a WIN, WIN, WIN!
Need Content? Your Affiliates Can Help
Successful affiliate marketing hinges on high-quality content. Someone with a large social following has built a relationship with their audience. There are many ways that publishers generate interest (and sales) for the affiliate programs they take part in.
- Blog Posts. Bloggers regularly use affiliate content to boost blog traffic. This can include educational articles, gift guides, product reviews, step-by-step tutorials, recipes, infographics, and,yes, sometimes the occasional rant.
- Social Media. A funny video can convince someone to try something new. A perfectly-timed tweet can spark a conversation and drive traffic to your Shopify store. Social media makes it easy to reach a captive audience at a moment's notice.
- Youtube Videos. For anything you have ever wondered how to do, there's a YouTube video showing you how, guaranteed. Content creators frequently use affiliate links for the products and tools they use in their videos, from installing laminate flooring to smokey eye makeup tutorials to amateur cooking videos.
- Email Marketing. It may seem outdated, but email is still a reliable way to reach potential customers. Much like with blog content, affiliate links are part of informative and valuable content that doesn't detract or distract from the message. Email newsletters also regularly feature affiliate products.
In Closing
Affiliate marketing has remained so reliable because of its adaptability. For over 20 years, affiliate marketing has evolved with the different ways we connect and communicate. It is an effective form of reaching new customers in a way that feels natural and inviting. When you work with affiliates who are enthusiastic fans, dedicated followers, and quality content creators, you can expect high-quality traffic to your Shopify store and quicker sales. Building good relationships with your affiliates can help your program reach its true potential—and boost your bottom line. It can also broaden your business connections and open new opportunities.
What's The Next Step?
That's easy! iDevAffiliate has a built-in integration ready-to-go for Shopify. It takes only a few minutes to signup, setup and launch your new affiliates program.