Let's dominate sales with an affiliate program for your WIX store!
offers quite a few features out of the box to help you promote your store. Abandoned cart emails, sales pops to let visitors know what purchases are being made by other customers and the ability to create a store loyalty program are all features to generate sales once folks are already visiting your WIX store. While these are really neat features, they are not focused on bringing new customres in to your store. A few awesome features WIX does offers to potentially bring new customers into the fold is the ability to create promotional videos and offer coupons. Those are some great tools, no doubt. Now let's really take it to the next level and add in an affiliate marketing strategy as well. Affiliate marketing is an excellent tool to round out these existing features and bring in new customers and more sales for your WIX Store.
If you're looking to crush the competition and dominate your sales goals for your WIX store, adding an affiliate program is an easy, low-cost, and low-risk way to make that goal happen.
Spread The Word
Affiliate marketing enables you to cast a wider net and reach more potential customers, faster. Even if you promote your store across multiple different social media networks, there's only so much you or your team can do. Affiliate marketing enables you to tap into the power of numbers and effortlessly create a team of brand ambassadors to spread the gospel about your products and services.
Build Brand Trust
Sure, you can tell everyone how amazing your products and services are until you're blue in the face, but most people are going to assume you're tooting your own horn. What reason would you have to say anything but something positive about your own products and services? When someone else tells folks about your offerings, that audience is more likely to give them the time of day. In addition, an affiliate may specifically choose your affiliate program because they enjoy your brand. This enables you to tap into enthusiasm that affiliates may already have for your products and services. Rewarding them for referring new customers to your WIX store may just end up being the cherry on top!
Boost Your SEO
SEO or Search Engine Optimization is the process of increasing your website's ranking on search engines. Basically, when someone searches certain keywords, the higher your website's ranking is, the more likely it is to show up on the first page of that person's search results. Affiliate marketing is a great way to increase your search ranking because it generates what SEO experts call backlinks, or external links to your website. The more people you have linking to your website, the more likely you'll snag a high-authority backlink, or a link to your WIX store from an external website that has a high search ranking. This translates into your website becoming more visible on search engines for prospective customers searching for your products.
A Low-Risk Offering
In affiliate marketing, you only pay for results. We like to call this "pay-for-performance". If someone signs up as an affiliate but doesn't generate any sales, that is, they bring in zero dollars in sales, even if you have a commission rate of fifteen percent, fifteen percent of zero is zero! With affiliate marketing, you're not going to be doling out dollars for something that isn't effective. This is a huge advantage over other marketing methods, because oftentimes you're left paying for people to see an advertisement, not for actual, tangible, results.
Coupon Codes!
Offering coupon codes is a great way to drive more customers to your WIX store. Easily assign your affiliates and influencers coupon codes to promote using email, social networks and offline marketing and promotions such as podcasts, radio and TV and more. Create your coupon code in WIX just like you do now. Assign it to an affiliate and watch the magic happen when that coupon code is used. The customer gets an instant discount, the affiliate is awarded a commission and you have a new sale in your WIX store! BOOM!
3 Tips For a Great Coupon Code Offering
- Create a coupon code that is personalized and specific to the offer or affiliate. Use the affiliates name, username, website. Something the affiliate can easily identify with and for their own customers to easily remember during their checkout process.
- If you have time limits on your coupon codes, make sure to clearly communicate with your affiliates the expiration dates on the coupon codes so they aren't upset when the codes stop producing discounts for their customers.
- Make sure to effectively communicate any terms and conditions behind the coupon codes being used. For example, let them know if a certain product needs ordered or minimum amount needs purchased, etc. for the coupon code to work.
Social Media Influence
Affiliate marketing is a great way to help build your social presence and influence. It's really as simple as creating your content and making it available to your affiliates. They can then share to their social media outlets helping you to build your social media status. Make it as easy as possible for your affiliates to share content to their followers. Their followers can then click through the content and get directly to your WIX store or even specific product pages, funnel pages, squeeze pages.. I could go on forever with fancy names for these "landing" page terms. The bottom line is, social media based marketing for your WIX store can easily be achieved with the right affiliate system.
Conclusion
If you're utilizing automated affiliate management software, you can simply set it and forget it. With an affiliate marketing program, more people are seeing the products you have for sale in your WIX store. More people trust in those products because other people (affiliates) are recommending them, and your improved SEO makes your WIX store more visible in searches for people already looking for products like yours. All of these things contribute to your bottom line in a positive way. Moreover, once you gain a customer from their initial sale through an affiliate, you now have a relationship with them that you'll be able to build upon more easily. Even if an affiliate leaves your affiliate program or doesn't generate any new sales, these customers they've already brought to the table are a gift that is likely to keep on giving!
How to Set Up an Affiliate Program on Your WIX Store
That's the easy part! This is where iDevAffiliate comes in. The iDevAffiliate platform already has a built-in integration for WIX that comes standard and is easy to setup and use.